Archbishop of Canterbury posts Christmas video message on Instagram

St Helens Star: The Most Rev Justin Welby appears in the short clip on the photo-sharing website The Most Rev Justin Welby appears in the short clip on the photo-sharing website

The Archbishop of Canterbury has posted a Christmas video message on Instagram.

The Most Rev Justin Welby appears in the short clip on the photo-sharing website as part of the Church of England's social media campaign called Christmasmeans.

Mr Welby, who has more than 48,000 followers on Twitter, joined Instagram in October in his drive to spread the Christian message to the app's 150 million users worldwide.

In his Christmas message, the Archbishop says: "Christmas means that, through Jesus, God shows unconditionally that he loves us. I pray that he gives you a very blessed Christmas."

The video, posted on Lambeth Palace's Instagram account, is also being tweeted by the Archbishop and through the Lambeth Palace Twitter page, lambethpalace.

Mr Welby is joining the Archbishop of York John Sentamu in promoting the Christmasmeans hashtag on Twitter this year.

The campaign is urging the 77 million Anglicans across the globe to get out their mobile devices on Christmas Eve and Christmas Day and complete the sentence: Christmas means...

"The purpose of the 2013 Christmas Twitter campaign is to let as many people as is possible know the joy and meaning of Christmas," a Lambeth Palace spokesman said.

Last year the Church of England's Christmas hashtag, christmasstartswithchrist, was seen by more than nine million people in 24 hours, according to Lambeth Palace.

More than 9,000 tweets were sent using the hashtag during a 12-hour period from midnight on Christmas Eve through to noon on Christmas Day last year.

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