Iceland is slashing the price of family favourites to just £1 as part of a week-long summer promotion, with shoppers able to grab a £1 breakfast deal.
On Monday, August 17 and Tuesday, August 18, shoppers can get one Kellogg's cereal and 2L of Cravendale milk for £1, saving up to £5.25.
Cereal options include Coco Pops and Cornflakes, while shoppers can choose from semi-skimmed, whole or skimmed Cravendale milk.
The supermarket has launched its Holiday Helpers campaign, offering a series of £1 meal bundles online from Saturday, August 15 to Friday, August 21.
A new deal will drop every two days, covering everything from breakfast and lunch to dinner and snacks.
The first offer gives shoppers two Goodfellas pizzas and Birds Eye chips for just £1.
The products would normally cost up to £8.80, meaning shoppers can save as much as £7.80 on the three-product bundle.
The pizza deal has been running on Saturday, August 15 and Sunday, August 16 and includes a choice of Goodfellas pizzas alongside Birds Eye Crispy Chips, Waffle Fries or Crispy Wedges.
A lunchtime bundle follows on Wednesday, August 19 and Thursday, August 20.
For £1, shoppers can pick one loaf of bread, cooked meat, a snack and a drink, with savings of up to £3.45.
The promotion ends on Friday, August 21 with a treat-night bundle.
For £1, shoppers can choose one tub of Pringles, one pack of Sour Patch Kids and a 1.25L bottle of Pepsi, saving up to £4.40.
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£40 family shopping bundle
Iceland is also offering a £40 Holiday Helpers Bundle, allowing shoppers to select 27 products from a range of family favourites and branded essentials.
The supermarket says the bundles can save shoppers up to £27 compared with buying the products separately.
The choices include Warburtons, Goodfellas, Birds Eye, Aunt Bessie's, Heinz, Kellogg's, Muller, Activia, Magnum and Twister.
Shoppers can also pick from fresh fruit including strawberries, grapes, raspberries and blueberries, as well as ice creams and frozen treats.
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