RECORD-BREAKING visitor numbers have been reached in Liverpool.
Liverpool ONE welcomed more than one million visitors in a single week for the first time in its history during the October half-term, with the surge in footfall coming between October 26 and November 1.
The record-breaking week coincides with Liverpool ONE’s announcement of its festive programme for the Christmas season.
Brendan Hattam, centre director at Liverpool ONE, said: "Christmas is always a magical time at Liverpool ONE and this year is no exception.
"Alongside the return of many festive favourites, we have introduced plenty of new events and decorations this year, including a brand new walk-through Christmas tree at the heart of our centre.
"We welcome our partnership with Liverpool Business Improvement District to expand the route of the Christmas Toy Parade into the wider retail area, demonstrating our close collaboration with city partners to deliver a joined-up Christmas experience in the city centre.
"From our new Christmas tree and 'Festive Thursdays' to the very first Wishmas event and our fantastic mix of brands, there's plenty to keep the whole family entertained throughout the festive season.
"We can’t wait to welcome them all to Liverpool ONE."
Among this year’s highlights is 'Wishmas', a one-day event taking place on Saturday, December 5, featuring entertainment, giveaways, and the chance for shoppers to win up to £1,000 towards their Christmas shopping.
The popular Christmas Toy Parade, produced by Walk the Plank, will return on Saturday, November 14.
The parade will feature dancing toys, festive characters, and Santa, and will follow an extended route through Liverpool ONE and onto Church Street in collaboration with Liverpool Business Improvement District.
Parade times are scheduled for 12.30pm, 3pm, and 5pm.
Katie Bentley, director of strategic partnerships and communications at Liverpool Business Improvement District, said: "We are delighted to be supporting Liverpool ONE and Walk the Plank in bringing the Toy Parade into the Liverpool BID area on Church Street this Christmas.
"It’s a fantastic opportunity to bring some extra festive magic into the city centre, creating a brilliant atmosphere for families and visitors while encouraging people to explore our high streets, support local businesses, and enjoy everything Liverpool has to offer.
"Events like this really help bring the city to life and get everyone into the Christmas spirit."
Festive Thursdays will also return on December 3, 10, and 17, offering free family activities.
Extended shopping hours will run from December 14 to December 23.
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