ENVIRONMENTAL charity Keep Britain Tidy is appealing for new volunteers across the North West.
The call is part of its national Litter Heroes Ambassador programme, which aims to tackle litter pollution in communities year-round.
There are currently 22 ambassadors in the region, and the charity is keen to recruit more.
Allison Ogden-Newton OBE, chief executive of Keep Britain Tidy, said: "Our amazing family of Ambassadors play an incredibly important role in tackling litter and protecting the environment, inspiring hundreds of others to take action.
"They bring a wide range of abilities, experiences, and perspectives, acting as everyday champions for cleaner and more inclusive local environments.
"By setting an example – through simple actions like properly disposing of waste or picking up litter – they show how small steps can make a big difference, while bringing people together around a shared goal.
"We are committed to ensuring our Ambassador programme is accessible, inclusive, and supportive.
"We warmly welcome applications from people of all backgrounds in the North West, particularly those from ethnic minority communities and people with disabilities or health conditions, whose voices and experiences are currently underrepresented.
"Your contribution will help make our work stronger, more representative, and more impactful."
Ambassadors support communities to organise litter-picking activities and encourage others to get involved.
They also help promote national campaigns such as the Great British Spring Clean and Buy Nothing New Month.
In addition to organising clean-ups, Ambassadors collect data through the charity’s ‘Log A Pick’ tool.
This helps build a clearer national picture of litter issues and the impact of volunteer action.
Paul Ellison, a Litter Heroes Ambassador from Rochdale, said: "Little and often is our motto, and the sense of pride it creates is infectious."
James Coates, an ambassador and member of Everton Litter Network in Liverpool, said: "It’s about being the change they want to see, ultimately creating a neighbourhood that is safe, clean, and vibrant for everyone to live, work, and visit."
Ambassadors receive a range of benefits, including an online dashboard with resources, training, public liability insurance, and access to free equipment.
The programme is funded by players of People’s Postcode Lottery and supported by the Garfield Weston Foundation.
Keep Britain Tidy was founded by the Women’s Institute in 1954 and continues to champion cleaner, greener communities across the country.
The charity estimates that in the past year alone, volunteers have collected at least half a million bags of rubbish across the country.
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