Morrisons is making a major change to stores across the UK in a supermarket first move.
The supermarket has announced the nationwide installation of male sanitary bins in customer toilets across all its stores, becoming the first supermarket to meet "The Bog Standard" guidelines.
The move follows customer feedback and aims to support men living with incontinence, including those who have undergone life-saving prostate cancer treatment.
The bins meet "The Bog Standard" guidelines, developed by phs Group and Prostate Cancer UK.
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David Scott, corporate affairs director at Morrisons, said: "We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores.
"By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence.
"Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide."
The guidelines are designed to educate organisations on providing essential support for men with incontinence.
Incontinence affects many men who have had prostate cancer treatment, particularly those who have undergone a radical prostatectomy.
Despite this, sanitary disposal facilities in men's public toilets remain limited.
Research by phs Group shows that more than a third of men (34 per cent) said that they no longer do their grocery shopping as a result.
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The introduction of male sanitary bins is part of the "Dispose with Dignity" campaign, which aims to improve access to sanitary disposal facilities for men living with incontinence.
Nick Ridgman, head of support services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos.
"It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love.
"Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow."
Mr Ridgman also called for changes at the national policy level.
He said: "We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance.
"This is the only way we can ensure men will have access to a male sanitary bin if they’re using toilets in public spaces."
Matthew Brabin, CEO of phs Group, said: "We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters.
"We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence.
"It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle.
"That is what we set out to change, and that is what Morrisons is changing today."
Morrisons' decision follows a series of accessibility improvements across its stores.
In March 2026, the retailer introduced stoma-friendly toilets in all supermarkets.
It also began including NHS messaging on own-brand bath and shower products to raise awareness of potential cancer symptoms.
In 2025, Morrisons introduced Sensory Support Boxes, developed with the National Autistic Society, to help customers with autism.
The new bins are part of the supermarket’s broader commitment to accessibility and inclusion.
One in eight men will get prostate cancer, and as many as 60 per cent of men who have a radical prostatectomy may experience urinary incontinence.
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