Aldi looking for parents in St Helens to join new panel

Aldi is looking for parents in St Helens to join its Parent Panel, giving them the opportunity to help shape future family-focused products and initiatives while earning up to £400 in shopping vouchers.

The panel is open to parents with children of any age, from babies through to teenagers.

Julie Ashfield, chief commercial officer at Aldi UK, said: "Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them.

"The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families – from the products we offer to the experience we provide in-store and beyond.

"We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for."

Aldi plans to select 10 parents from across the UK for the panel, which will help inform family-focused initiatives and the wider customer experience through short surveys and product reviews.

Parents will receive £100 in Aldi vouchers for each survey they complete, along with free Mamia products and selected Specialbuys.

Applications are open until Wednesday, April 15, 2026, and parents can apply with either a written statement of up to 200 words or a short video explaining why they would like to take part.

Entries should be sent to aldiparentpanel@aldi.co.uk.

The scheme follows the return of the Mamia New Parent Fund for 2026, which will see Aldi give away £100 vouchers every week for a year – totalling £5,200 – to help parents cover the cost of essentials such as nappies, wipes, baby food pouches, and toiletries.

Aldi was recently named Supermarket of the Year at the 2026 Loved By Parents Awards.