Victoria Beckham, Labubu Dolls, Claudia Winkleman, K-Pop Demon Hunters are expected to be among the most popular Halloween looks in 2025, according to Aldi.
The supermarket giant commissioned a study to look at the trends for Halloween 2025.
It found that over half (60%) of Brits will be using social media to help inspire their Halloween look in 2025.
Around 45% of Brits will be looking to tie cultural moments into their Halloween outfits in 2025, while a further 53% are prepared to go to "whackier extremes" than ever before.
@aldiuk here SERVING looks and ideas 😍 #Halloween #CostumeInspo #Iconic #AldiUK #AldiTikTok ♬ оригинальный звук - 𝕤𝕚𝕣.𝕖𝕣𝕠𝕜
Everyday food items, and household products are also set to inspiring 51% of the nation’s looks, with four in five parents expected to try their hand at SFX for their kids’ spooky looks.
According to the research, 83% of parents will be using materials like fake blood, latex and paint to create wounds, scars and zombified effects.
A further 69% will be using foods from home, like ketchup, to help perfect their spooky looks.
While others are turning to 3D effects such as hidden LED strips, creepy crawly creatures and horns or wings to make their youngsters (or themselves) stand out from the crowd.
The time-honoured tradition of upcycling old clothes still stands in good stead, with 88% of Brits saying they will be scouring the depths of their wardrobe to repurpose old clothes for the big night.
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When it comes to Halloween this year, families expect their kids to attend at least two parties and believe they will spend £60 (on average) on Halloween decorations and outfits.
On average, Brits are expected to spend half a day (12 hours) putting their Halloween look together.
Gen Z’ers and Millennials are prepared to spend, on average, £100 on their scary get-ups, with nearly three-quarters (70%) of those aged under-30 stating that Halloween is their favourite time of year!
A brief history of Halloween
Most popular Halloween looks in 2025
Meanwhile, the most popular Halloween looks for 2025 have also been revealed as part of Aldi's research.
The top 10 Halloween looks in 2025 are set to be:
- Wednesday Addams
- Labubu doll
- Claudia Winkleman
- The Gallagher brothers
- Victoria Beckham
- Coldplay kiss cam moment
- The Inbetweeners cast
- K-Pop Demon Hunters
- Wicked’s Elphaba or Glinda
- Brad Pitt in the F1 movie
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Aldi UK's Julie Ashfield said: “Halloween is all about creativity, and this year we wanted to show shoppers that costume inspiration can be found anywhere – even in the Aldi aisles!
"Our research and our special Halloween look show how our most-loved products can be transformed into showstopping looks that are bound to turn heads at any Halloween party.”
What will you be dressing up as for Halloween? Let us know in the comments below.
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