A TIKTOK video promoting Father's Day deals at St Helens Superdrug went viral over the weekend - reaching more than a million views across social media platforms.

The video shows 17-year-old apprentice Ellie wondering what gift to get her Dad for Father's Day, and then deciding to buy all three of the aftershaves the health and beauty retailer has on offer.

Recording the video shortly before the end of Ellie's shift last Thursday, it has been viewed almost 900,000 times on the St Helens Superdrug TikTok page.

An Instagram account called 'Love of Huns' also shared the video that has been viewed by more than 350,000 people - including a 'like' from Liverpudlian actress Jodie Comer.

With the clip reaching people across the country, presenters on BBC Radio1 have even been in touch with Ellie to talk about the video.

 

@sthelens.superdrug Grab some great fathers day deals in store 🙎🏻‍♂️👏#fathersday #superdrug #fyp #gifts #hugoboss ♬ original sound - Sthelens.Superdrug

The local Superdrug uses the TikTok account to promote the latest deals they have in store and to connect with potential shoppers online.

Since the video has gone viral, the page has gained around an extra thousand followers.

Ellie, who didn't want her surname to be published, said: "It's a bit surreal to be honest. We make a few TikToks but nothing has ever had this reaction before.

"We did the video quickly ten minutes before the end of my shift and next minute, people are telling me I'm going viral on social media and famous drag queens are re-posting it on Twitter."

Assistant manager at St Helens Superdrug, Margaret Thomas, said that staff at the Church Square Shopping Centre store love Ellie's confidence to get in front of the camera and promote the store.

She said: "We enjoy making the TikTok's and hope they bring interest and attention to the town centre.

"Ellie's done a few of them before and she's not scared to get in front of the camera - that's why we love her.

"I'm not sure why this video has taken off so much but we will definitely be making more of them now!"