A NEW women's boutique which has opened in St Helens town centre is aiming to bring the "old fashioned shopping experience" back to customers.

How Nice Is That has launched in Church Street, at the former Claire's Accessories premises.

The store is run by manager Andie Mason, along with sales advisors Janet Arnold and Laura James, who also leads on merchandising.

The shop says all of its products are brought in from Italy and are "beautifully made using very high class fabrics".

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"What we want to do is bring back the good old-fashioned customer service that makes our ladies feel special," said Janet.

"And we will also help the gentlemen coming in shopping for their wives or relatives.

"Shopping brings people out, it gets people out meeting people.

"That could be the only person they talk to during the day. It's not just the shopping experience, but it's making that person feel special.

"Independent retailers are the ancestry of retail, they are the foundation and we want to build that foundation back up again. The customers are saying: 'It's nice to see a shop like that. that's what we want in St Helens'."

Inside How Nice is That

Inside How Nice is That

Andie said the store has received a really positive response from shoppers since its launch earlier in November.

She added: "It has been really sad over the last few years to see the decline in retail outlets and seeing so many stores being closed, and I think that's very much been echoed by the customers. One lady said: 'you have given me a reason to come back to St Helens to shop'.

"It would be great to see more businesses seeing the potential in St Helens, particularly now that we have got the 20-year plan in place (for the town centre regeneration).

"We are all very creative and want to do something different and create beautiful windows for people to admire and enjoy, that's what I remember from my shopping experience as a girl, seeing the windows."