BRITISH food retailers are urging customers to shop responsibly during the coronavirus outbreak.

British Retail Consortium members sent a joint letter to consumers urging everyone to work together to ensure there is enough food for the country.

It comes as scores of shoppers have been panic-buying essentials, including toilet paper, as fears intensify over the spread of Covid-19.

Retailers are currently working "round the clock" to help customers get the items they need, the BRC said.

The letter aims to reassure customers, while calling on them to support each other during the crisis.

It said: "We know that many of you are worried about the spread of coronavirus (Covid-19).

"We want to let you know that we are doing everything we can so that you and your families have the food and essentials you need."

The letter added: "But we need your help too.

"We would ask everyone to be considerate in the way they shop.

"We understand your concerns, but buying more than is needed can sometimes mean that others will be left without.

"There is enough for everyone if we all work together.

"Together we can make sure we are looking out for family, friends, neighbours.

"Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home."

Sainsbury's Chief Executive Mike Coupe sent an email to customers telling them the chain was doing all it can to keep shelves stocked.

He said: "There are gaps on shelves because of increased demand, but we have new stock arriving regularly and we're doing our best to keep shelves stocked. Our store colleagues are working tirelessly and doing the best job they can.

"Which brings me onto a request. Please think before you buy and only buy what you and your family need. If we all do this then we can make sure we have enough for everyone. And please help elderly and vulnerable friends, family and neighbours with their shopping if you can.

"I wanted to take this opportunity to thank you for your continued support and to thank our colleagues who are all working incredibly hard to ensure we can continue to serve our customers well."

Outlets with online delivery and click-and-collect services are running them at full capacity.

Helen Dickinson, chief executive of the British Retail Consortium, said: "Retailers are working incredibly hard to keep shops well stocked and deliveries running as smoothly as possible.

"In the face of unprecedented demand as a result of coronavirus, food retailers have come together to ask their customers to support each other to make sure everyone can get access to the products they need."

Environment Secretary, George Eustice, said: "I fully support the call from British food retailers urging us all to be considerate in the way we shop and look out for our neighbours.

"By working together, our leading supermarkets have provided the reassurance there is plenty of stock available and people should buy products as they normally would.

"We are in regular contact with the food industry and retailers are continuing to monitor their supply chains and are taking all the necessary steps to ensure consumers have the food and supplies they need."