Super League is delighted to announce that Foxy Bingo, the UK's top online bingo site, will become the competition's official bingo partner in 2013.
Foxy Bingo, a subsidiary of bwin.party digital entertainment plc, who count Real Madrid and Manchester United in their sponsorship portfolio, have signed up as Super League's bingo partner in a multi-year deal.
In addition to more traditional sponsorship rights - including in-stadia perimeter and programme advertising, a television broadcast presence and a high profile on the Super League website - Foxy Bingo will use the new partnership to bring its unique brand of fun directly to Rugby League fans, who share a love of thrilling entertainment.
An extensive programme of community -based activity, involving the much-loved Foxy himself, has been planned to support the partnership and will be rolled-out throughout the season.
Welcoming Foxy Bingo to the competition's growing stable of partners, Super League Commercial Director James Mercer said: "It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years.
"We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.
"Super League's popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action."
Golan Shaked, Group Director of Bingo at bwin.party said: "We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League.
"The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!"
The partnership with Foxy Bingo is the latest development of a strategy that will see an increasing number of official partners aligned to the Super League competition throughout 2013.
For more information about Foxy Bingo visit www.foxybingo.com/about.php The 2013 Super League season kicks-off on Friday February 1 when champions Leeds Rhinos begin their defence of the title at home to Hull FC while Salford City Reds begin their campaign at home to Wigan Warriors.
The opening weekend continues on Saturday February 2 when St Helens entertain Huddersfield Giants at Langtree Park whilst on Sunday February 3, Bradford Bulls take on Wakefield Trinity Wildcats at the newly-named Provident Stadium, Catalan Dragons travel to Hull Kingston Rovers, London Broncos face Widnes Vikings and Challenge Cup holders Warrington Wolves take on Castleford Tigers.