Foxy Bingo becomes Super League's official partner

First published in Sport

Super League is delighted to announce that Foxy Bingo, the UK's top online bingo site, will become the competition's official bingo partner in 2013.

Foxy Bingo, a subsidiary of bwin.party digital entertainment plc, who count Real Madrid and Manchester United in their sponsorship portfolio, have signed up as Super League's bingo partner in a multi-year deal.

In addition to more traditional sponsorship rights - including in-stadia perimeter and programme advertising, a television broadcast presence and a high profile on the Super League website - Foxy Bingo will use the new partnership to bring its unique brand of fun directly to Rugby League fans, who share a love of thrilling entertainment.

An extensive programme of community -based activity, involving the much-loved Foxy himself, has been planned to support the partnership and will be rolled-out throughout the season.

Welcoming Foxy Bingo to the competition's growing stable of partners, Super League Commercial Director James Mercer said: "It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years.

"We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.

"Super League's popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action."

Golan Shaked, Group Director of Bingo at bwin.party said: "We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League.

"The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!"

The partnership with Foxy Bingo is the latest development of a strategy that will see an increasing number of official partners aligned to the Super League competition throughout 2013.

For more information about Foxy Bingo visit www.foxybingo.com/about.php The 2013 Super League season kicks-off on Friday February 1 when champions Leeds Rhinos begin their defence of the title at home to Hull FC while Salford City Reds begin their campaign at home to Wigan Warriors.

The opening weekend continues on Saturday February 2 when St Helens entertain Huddersfield Giants at Langtree Park whilst on Sunday February 3, Bradford Bulls take on Wakefield Trinity Wildcats at the newly-named Provident Stadium, Catalan Dragons travel to Hull Kingston Rovers, London Broncos face Widnes Vikings and Challenge Cup holders Warrington Wolves take on Castleford Tigers.

Comments (14)

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6:48pm Fri 18 Jan 13

keepitreel says...

so apart from a brewing company we now have a gambling company as a partner,is this the kind of person the game is aimed at a beer swilling couch potato who spends their time and money on an internet game,great advert for the game.
so apart from a brewing company we now have a gambling company as a partner,is this the kind of person the game is aimed at a beer swilling couch potato who spends their time and money on an internet game,great advert for the game. keepitreel
  • Score: 0

8:35pm Fri 18 Jan 13

saintsfan says...

keepitreel - I don't see what the difference is between an online bingo site and bingo in a building? St Helens has always had bingo halls; St Helens people have always played bingo. Bingo has been around for centuries - literally - and generally speaking it is low level gambling, although perhaps online bingo offers higher stakes? I don't know; I don't play bingo. What I do know, though, is that Foxy is bringing money and a massive profile. Both those facts are a boost to rugby league.
keepitreel - I don't see what the difference is between an online bingo site and bingo in a building? St Helens has always had bingo halls; St Helens people have always played bingo. Bingo has been around for centuries - literally - and generally speaking it is low level gambling, although perhaps online bingo offers higher stakes? I don't know; I don't play bingo. What I do know, though, is that Foxy is bringing money and a massive profile. Both those facts are a boost to rugby league. saintsfan
  • Score: 0

12:19am Sat 19 Jan 13

keepitreel says...

i was refering to the immage this gives the sport,i hope you agree that the first thought of someone sat at home in their jimjams in the daytime playing bingo on a site that aims its very existance at women who arent working with the catchphrase "hey sweetcheecks,fancy a fox!!" isnt the most uplifting,would rugby union be linked to this type of company or is this why rugby league is still a northern game and the big money high profile big hitting companys dont invest,i know that money is money but just picture the scene at wembly when we go to pick up the cup only to be greated by an out of work actor in a fox's outfit,not the same as PRINCE HARRY/WILLIAM is it,but thats just my opinion.
i was refering to the immage this gives the sport,i hope you agree that the first thought of someone sat at home in their jimjams in the daytime playing bingo on a site that aims its very existance at women who arent working with the catchphrase "hey sweetcheecks,fancy a fox!!" isnt the most uplifting,would rugby union be linked to this type of company or is this why rugby league is still a northern game and the big money high profile big hitting companys dont invest,i know that money is money but just picture the scene at wembly when we go to pick up the cup only to be greated by an out of work actor in a fox's outfit,not the same as PRINCE HARRY/WILLIAM is it,but thats just my opinion. keepitreel
  • Score: 0

11:42am Sat 19 Jan 13

susan23 says...

Although I agree with the argument about the image etc. Just need to point out that this would not happen at Wembley. Challenge cup final is not the same as Superleague, 2 different competitions completely.
Although I agree with the argument about the image etc. Just need to point out that this would not happen at Wembley. Challenge cup final is not the same as Superleague, 2 different competitions completely. susan23
  • Score: 0

12:58pm Sat 19 Jan 13

saintsfan says...

keepitreel wrote:
i was refering to the immage this gives the sport,i hope you agree that the first thought of someone sat at home in their jimjams in the daytime playing bingo on a site that aims its very existance at women who arent working with the catchphrase "hey sweetcheecks,fancy a fox!!" isnt the most uplifting,would rugby union be linked to this type of company or is this why rugby league is still a northern game and the big money high profile big hitting companys dont invest,i know that money is money but just picture the scene at wembly when we go to pick up the cup only to be greated by an out of work actor in a fox's outfit,not the same as PRINCE HARRY/WILLIAM is it,but thats just my opinion.
Well, soccer is linked to Foxy Bingo (see the article) although like me you may dislike soccer and so that might not mean very much. Foxy is the RFL's bingo partner (didn't know we needed one, but never mind!) and not the headline sponsor. At present, Superleague doesn't have a headline sponsor. Nor is Foxy a sponsor of the Challenge Cup. The Challenge Cup doesn't have a sponsor at present either. Foxy may advertise at Wembley but if it does then it will be just one of many companies doing so and not all of them we will agree with (booze, William Hill - who are the RFL's betting partner remember - and random others). The RFL turned down a betting company as its headline sponsor last season in favour of Stobart if you remember. I think it will be very conscious of image for its headline sponsor. Partners, though, are a different matter. They aren't the first company mentioned in relation to the sport. Incidentally, another partner has also joined. I can't remember its name, something like XSport, but they are partners for the shoes that referees will be wearing. The RFL appears to be taking a multiple partner approach towards sponsorship this season and IMO that's a good thing. The more money the better. After the drop in Sport England funding, the sport needs corporate cash even more.
[quote][p][bold]keepitreel[/bold] wrote: i was refering to the immage this gives the sport,i hope you agree that the first thought of someone sat at home in their jimjams in the daytime playing bingo on a site that aims its very existance at women who arent working with the catchphrase "hey sweetcheecks,fancy a fox!!" isnt the most uplifting,would rugby union be linked to this type of company or is this why rugby league is still a northern game and the big money high profile big hitting companys dont invest,i know that money is money but just picture the scene at wembly when we go to pick up the cup only to be greated by an out of work actor in a fox's outfit,not the same as PRINCE HARRY/WILLIAM is it,but thats just my opinion.[/p][/quote]Well, soccer is linked to Foxy Bingo (see the article) although like me you may dislike soccer and so that might not mean very much. Foxy is the RFL's bingo partner (didn't know we needed one, but never mind!) and not the headline sponsor. At present, Superleague doesn't have a headline sponsor. Nor is Foxy a sponsor of the Challenge Cup. The Challenge Cup doesn't have a sponsor at present either. Foxy may advertise at Wembley but if it does then it will be just one of many companies doing so and not all of them we will agree with (booze, William Hill - who are the RFL's betting partner remember - and random others). The RFL turned down a betting company as its headline sponsor last season in favour of Stobart if you remember. I think it will be very conscious of image for its headline sponsor. Partners, though, are a different matter. They aren't the first company mentioned in relation to the sport. Incidentally, another partner has also joined. I can't remember its name, something like XSport, but they are partners for the shoes that referees will be wearing. The RFL appears to be taking a multiple partner approach towards sponsorship this season and IMO that's a good thing. The more money the better. After the drop in Sport England funding, the sport needs corporate cash even more. saintsfan
  • Score: 0

7:18pm Sat 19 Jan 13

keepitreel says...

i am all for more money coming into the game it is the nature of some of the busineses were the money is coming from,i noticed that the FOX is going to do some live events,i hope these will not be aimed at children or encourage people who cant afford it to log on a spend money on this site,did rugby union get any money taken from them by sport england,and look at thier sponsers all seem to be top higher end brands,makes you think what the people in the corparate world think of our northern game.
i am all for more money coming into the game it is the nature of some of the busineses were the money is coming from,i noticed that the FOX is going to do some live events,i hope these will not be aimed at children or encourage people who cant afford it to log on a spend money on this site,did rugby union get any money taken from them by sport england,and look at thier sponsers all seem to be top higher end brands,makes you think what the people in the corparate world think of our northern game. keepitreel
  • Score: 0

7:30pm Tue 22 Jan 13

pitbullboxing says...

I don't see the harm. COYS.
I don't see the harm. COYS. pitbullboxing
  • Score: 0

7:54am Wed 23 Jan 13

smith&weston says...

In this day and age, simply not safe to have just one big money sponsor because if they go bust mid season, you are in deep do do. Eggs in one basket and all that.
In this day and age, simply not safe to have just one big money sponsor because if they go bust mid season, you are in deep do do. Eggs in one basket and all that. smith&weston
  • Score: 0

2:55pm Wed 23 Jan 13

kjd161 says...

RFU official sponsors include, Guinness,Greene King, and Bollinger. All purveyors of that well known fitness drink, BOOZE. Also, that shower of bankers at RBS. Also, Telegraph media group, owned by the Barclay twins, of whom the Panorama programme did a piece on recently. 2 minute search on line found these. Don't be too quick to find fault with rugby league's sponsors, keepitreel. Especially when you seem to be holding up the RFU as a good example. And even more so, when your first post mentions RFL having a brewing company on board, whilst your beloved RFU has THREE brewing companies on board. People who live in glass houses and all that.
RFU official sponsors include, Guinness,Greene King, and Bollinger. All purveyors of that well known fitness drink, BOOZE. Also, that shower of bankers at RBS. Also, Telegraph media group, owned by the Barclay twins, of whom the Panorama programme did a piece on recently. 2 minute search on line found these. Don't be too quick to find fault with rugby league's sponsors, keepitreel. Especially when you seem to be holding up the RFU as a good example. And even more so, when your first post mentions RFL having a brewing company on board, whilst your beloved RFU has THREE brewing companies on board. People who live in glass houses and all that. kjd161
  • Score: 0

7:12pm Wed 23 Jan 13

keepitreel says...

kjd161,i am not a RFU fan in fact i cant stand the game,i was highlighting the down market nature of some of the sponsors that the RL seem to attract as if only lazy braindead couch potatoes with an IQ of a tadpole actually watch the game,as opposed to the assumption that the RFU crowd are more savvy and a better class of person so attracts bigger higher end of sponsor.
kjd161,i am not a RFU fan in fact i cant stand the game,i was highlighting the down market nature of some of the sponsors that the RL seem to attract as if only lazy braindead couch potatoes with an IQ of a tadpole actually watch the game,as opposed to the assumption that the RFU crowd are more savvy and a better class of person so attracts bigger higher end of sponsor. keepitreel
  • Score: 0

7:27pm Wed 23 Jan 13

kjd161 says...

Fair do's. Grovelling apology accepted.
Fair do's. Grovelling apology accepted. kjd161
  • Score: 0

2:23pm Thu 24 Jan 13

keepitreel says...

kjd161,i wasn't grovelling it was a personal observation,like when they scan the crowd at TWICKERS and it seems to be filled with super models and city gents (and a scattering of the royal family) but when they do the same at a RL match it seems to be filled with the local pie eating crew and women only their mothers could love,it seems this is the level of punter the sponsors seem to think and by the nature of sponsors the RFL thinks the supporters are like.I know it is a working mans game but so is RU but they are worlds apart when it comes to image.
kjd161,i wasn't grovelling it was a personal observation,like when they scan the crowd at TWICKERS and it seems to be filled with super models and city gents (and a scattering of the royal family) but when they do the same at a RL match it seems to be filled with the local pie eating crew and women only their mothers could love,it seems this is the level of punter the sponsors seem to think and by the nature of sponsors the RFL thinks the supporters are like.I know it is a working mans game but so is RU but they are worlds apart when it comes to image. keepitreel
  • Score: 0

7:54pm Thu 24 Jan 13

And Justice For All says...

Yay! Guaranteed to attract more of a following for the sport from the fat arsed loners sat at home playing online bingo, thinking they have a social life just because they chat to others whilst playing online bingo, believing that their online "friends" really understand them and will always be there for them, providing its online as they cant bare to miss Jeremy Kyle or prise their fat backsides out of their chairs (Marie Rimmer plays I hear!). Other than that, great move for the sport and lets take their money to plough back into the game.As long as that half man half fox **** doesnt turn up it's happy days!
Yay! Guaranteed to attract more of a following for the sport from the fat arsed loners sat at home playing online bingo, thinking they have a social life just because they chat to others whilst playing online bingo, believing that their online "friends" really understand them and will always be there for them, providing its online as they cant bare to miss Jeremy Kyle or prise their fat backsides out of their chairs (Marie Rimmer plays I hear!). Other than that, great move for the sport and lets take their money to plough back into the game.As long as that half man half fox **** doesnt turn up it's happy days! And Justice For All
  • Score: 0

7:15am Fri 25 Jan 13

eddyspan says...

Money is money. There are far bigger problems in RL than the animated fox. Lack of relegation and a joke international game to name a couple. No one complains about the Sky money and they are part of the New World Order.
Money is money. There are far bigger problems in RL than the animated fox. Lack of relegation and a joke international game to name a couple. No one complains about the Sky money and they are part of the New World Order. eddyspan
  • Score: 0

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