TO celebrate the 70th anniversary of the NHS and as a thank you to the UK’s everyday heroes, Iceland is offering a 10% discount to all those working for the NHS, police, fire service, ambulance, HM coastguard and RNLI. 

The offer is only available until July 29 in stores and Iceland Warehouses. 

Sir Malcolm Walker, Iceland’s Founder, said: “On the 70th anniversary of the NHS’s founding, we felt it was appropriate to honour the hard work our emergency services undertake all year round. I’m forever grateful for their commitment and dedication to the people of Britain – they are the ones we rely on when the going gets tough.

“I do hope that our discount helps those that keep us safe and well to relax over the summer and enjoy the sunshine with their loved ones.”

Iceland hopes this special ‘thank you’ discount will help those working in the emergency services, who work tirelessly around the clock, to enjoy their summer that little bit more.

All they need to do is show their photographic ID.

Additionally, those who take advantage of the discount in July and use their Bonus Card in the same transaction, will then unlock a further 10% discount when shopping with ID between August 3 and September 2.

Those who haven’t registered for a Bonus Card will be provided with a limited edition blue Bonus Card in store to be registered before July 29.

For more details, including terms and conditions, please visit Iceland.co.uk/emergency-services.