MORRISONS has launched a foot-long sausage roll - believed to be the largest in the UK - for £1.

Weighing in at nearly half a kilogramme, the sausage roll is double the length and four times the weight of some high street competitors' offerings.

Newly available from the supermarket on Boundary Road, the sausage roll is baked in store, made with seasoned pork meat and wrapped in flaky pastry.

It even is served on a special tray to hold its 455g weight, rather than the traditional paper bag.

Morrisons say they created the plus-size sausage roll after listening to its customers, who said that they wanted a bigger version of the British classic.

Adrian Poultney, store manager at Morrisons Boundary Road, said: “We sell hundreds of freshly baked sausage rolls a week but customers have asked for one that is even bigger. So we created this foot-long version. With the start of the football season approaching, we’re hoping our foot-long sausage roll will be making its way to the top of the snack league table!”

The £1 price is an introductory offer until August 13, and will priced at £1.43 afterwards.