A SOCIAL media campaign to get the paperback version of Johnny Vegas’s acclaimed autobiography stocked in local supermarkets has paid off.
Fans had been visiting Asda, Morrisons and Tesco only to find none had ‘Becoming Johnny Vegas’ on the shelves.
It led to Vegas, real name Michael Pennington, stating on Twitter: “If anybody struggles to find a copy of #BecomingJohnnyVegas in a St Helens supermarket then please bring it up with the store manager.”
His fans soon joined the campaign. Victoria O’Donnell quipped: “I bet Joey Essex’s book is in there!”
Even the mayor Andy Bowden added his voice tweeting it was a “shame” it wasn’t stocked.
While some took a light-hearted approach others felt genuinely aggrieved that local supermarkets appeared to have misjudged their customers.
Jeanette Proudfoot tweeted: “Disgusted as Johnny is St Helens own and proud of the town.”
Allison Lyon agreed: “I thought St Helens and local businesses prided themselves on community spirit.”
But after the Star contacted a number of supermarkets, Morrisons responded with a positive move.
A spokesman for the company said: “We’re very grateful that this has been brought to our attention and are more than happy to help our shoppers in St Helens get better access to the tales of a local hero.
“We’re working with the managers at both our Boundary Road and Baxters Lane stores to ensure this is on their shelves early next week.”