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Budget gym will add to the squeeze in crowded fitness industry
COMPETITION in the fitness industry will intensify even further this month when a new budget gym operator comes to town.
Xercise4Less is preparing to open its doors in St Helens on October 18, bringing with it more than 30 new jobs, including managers, housekeepers, personal trainers and freelance fitness instructors.
The fitness chain, which has 12 sites including Wigan, Bolton and Liverpool, will take on a 21,000 sq ft site on Boundary Road, less than 500 metres from council-operated Queens Park Health and Fitness.
With monthly memberships from just £9.99, Xercise4Less will add to the town’s already competitive health and fitness industry – a problem which led to the closure of Central Fitness, on Duke Street, in July, and the imminent closure of St Helens College’s The Gym.
Expanding into St Helens is part of an ambitious growth strategy for Xercise4Less, which first opened in Yorkshire in 2006, after securing a £5 million investment from Business Growth Fund’s north west-based team.
Founded by ex-rugby player and experienced industry operator Jon Wright, Xercise4Less currently has around 80,000 members and hopes to increase that even further, with registration at its latest venture already open.
Mr Wright said: “We’ve started to let people know that we are taking registration for St Helens and have already been bombarded with enquiries.
“We’re confident this gym will work well in the area.
“At Xercise4Less, we realise members use the facilities for lots of different reasons and we’re here to ensure people of all ages, and fitness levels, can benefit from greater facilities, with cost not being a barrier.
“The fitness industry has become very greedy and there is no need to charge members sky high prices – a good gym can be run very economically.
“We’re excited about our further expansion into the north west and will continue to extend our services over time to suit the needs of our members.”
The club will hold more than 300 pieces of equipment including cardiovascular and resistance machines.
A full size boxing ring with punch bags and large free weights area will be paired with more than 40 fitness classes, a ladies only gym area and a team of personal trainers.
For more information about the gym, visit xercise4less.co.uk or call 0113 887 8111.
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