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Models to strut their stuff at Church Square Shopping Centre fashion show
5:00pm Friday 4th October 2013 in News
A TOP stylist who has worked on outfits for New York Fashion Week for U2 singer Bono’s label Edun will be bringing a touch of glamour to a St Helens shopping centre.
Flash-mobs of models will be landing at Church Square Shopping Centre to show off the latest trends – chosen by stylist and designer Louise McDowell – with a host of goodies to be won by shoppers at the event on Saturday, October 5.
Every outfit the models parade during Fashion On The Move will be plucked from one of Church Square’s fashion outlets’ Autumn/Winter collections, and will be available to buy that day.
Scheduled to take part are a range of large and small retailers, including River Island, BHS, Top Shop, Duffer Menswear, Polly James, Scope, Girl Talk, H Samuel and Jones & Hoffman.
The models will strut their stuff through the centre before launching into dance displays outside different stores.
At the end of each display shoppers will be showered with envelopes, which will have numbers hidden inside – they simply head into the store afterwards to discover what prizes they’ve won.
Church Square Shopping Centre manager Steven Brogan is looking forward to welcoming the free event to shoppers.
He said: “This is a great chance for the people of St Helens to see the new styles that are coming into our stores for the autumn season hand picked by Louise – an expert in the fashion industry.
“Plus there’s the chance to win all sorts of prizes with the stores taking part, thanks to our competition – you just have to be there to take part.”
Louise, the stylist on hand to make sure all runs smoothly on the day, combines designing for luxury boutique menswear label Premium – sported by ex-Manchester City footballer Mario Balotelli plus X Factor boy band Union J – with styling fashion events.
“I’m just going through the final selection of outfits now; it’s hard because there’s so many to choose from, for both women and men” said Louise.
“And this season’s colours are so strong, with the return of berry colours, such as deep burgundy. Outfits in those colours are good value for money and should last months and even years.
"I’m just back from a fashion conference in Paris, where buyers were after textiles for the 2014 to 15 ranges. Going by what they were snapping up, berry colours will still be strong then.
“This season, though, there will be plenty of tartans and checks, plus shiny patent leather: a great look.
“There’s a real retro 90s theme going on, so a must for any wardrobe is a printed sweat shirt. And we’re seeing lots of denim, boots, buckles with details and fur trims to collars and jackets.
“It makes a real difference when you see a key piece being worn by somebody else – it makes you realise how it could look, and how you could team it with what’s alr Louise, 24, describes her own style as relaxed glamour, a mix of classic pieces, vintage finds and fun accessories.
“I love fashion, I always have. When I was doing my A levels I worked in the fitting rooms at River Island and then at Matalan’s head office, so I’m well aware of what people on the high street prefer.
“But I also love avant garde design and during my degree I worked in Paris for designer Sharon Wachhob. She had her own alternative show at Parish Fashion Week, and she was previously the in-house designer with Louis Vuitton.
“She’s also creative director for Edun, the non-for-profit label owned by Bono and his wife. We were working on garments that were being shown during Edun’s show at New York Fashion Week, and obviously there were a lot of famous names in the audience.”
Fashion On The Move kicks off at Church Square at 11am, presented by catwalk expert Chris Todd. Each show lasts up to 25 minutes and takes place outside the store that has provided the clothing.
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