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PICTURES: Back in time at Tyrers
10:16am Friday 20th September 2013 in News
MD Ali Tyrer (right) sported this late Victorian fashion number harking back to the earliest days of the store
SHOPPERS stepped back in time on Saturday when they passed through the doors of Tyrers as the department store celebrated its 125th birthday in style.
The store was almost unrecognisable as each floor was transformed to take customers on a journey through the ages of British fashion.
Costumes loaned from the Lipa College in Liverpool ensured that the store’s window displays were dressed to reflect a range of period styles from past eras.
Staff were also dressed in costume with each department representing a different age of fashion; from traditional Victorian, 1940s, 50s and 60s, to Charleston, punk and even Beatlemania.
Each department played music appropriate for its chosen decade and the store’s popular top-floor restaurant boasted a Victorian-style menu.
Shoppers enjoyed a very modern 10% in-store discount and were able to enter a prize draw to win a £125 gift voucher.
MD Ali Tyrer said: “We had such a fun day in the shop on Saturday. Customers loved the theatre of it all, the atmosphere was fantastic. It really brought Tyrer’s heritage to life.”
Tyrers was opened in 1888 when William Tinsley Tyrer bought a box of men’s boots with a loan of just £50.
Ali added: “From our point of view, our unique selling point is our heritage. We pride ourselves on maintaining the same level of quality we became known for all those years ago.”
TO read more about Tyrers’ 125th birthday, visit www.tyrers.com.
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