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OD's in the running for prestigious fashion industry awards
A LEADING town centre retailer is hoping its hefty investment in a polished new store will pay off – after it was shortlisted in four categories in prestigious fashion industry awards.
OD’s menswear – which moved into a spacious designer store in Barrow Street – is in the running for honours in Drapers Independent Awards 2013.
Drapers is a highly influential and respected fashion industry magazine and the recognition The store is up for four awards including menswear independent of the year, best store design, premium fashion, independent of the year and young fashion independent of the year.
Store owner Chris O’Dea said: “We were made up to hear we’d been shortlisted for any of the awards but for four is absolutely incredible.
“I’m so proud of the team, the lads have really put the effort in since the new store opened and it’s looking fantastic.”
Earlier this year, Chris invested a five-figure sum into transforming the empty unit, while retaining his Cotham Street store for womenswear and kids clothing.
He has attracted even more top name brands and believes the move has brought a city-style store to the town.
The likes of Canada Goose and Zenga have joined Hugo Boss, Vivienne Westwood and Alexander McQueen in the big names that OD’s has to offer.
The expansion of the business has also seen a huge rise in online sales as well as customers travelling from farther afield to visit the St Helens store.
Chris added: “We get a lot of customers who are coming from the likes of Liverpool and Manchester. I think one of the main attractions about the store is the amount of brands we stock under one roof.
"While some of the designers can be found in the city, they tend to be at different stores. It’s great to see people travelling to the town – and if we land one of these honours it will be a big pull for the town centre.”
Drapers Independent Awards take place on Thursday, November 7 at the Waldorf Hilton in London. The event will see some of the industry’s leading figures in attendance and will give a chance for the St Helens store to network with even more designers.
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